Winston tastes good like a cigarette should

 The language police, I reckon they have always been with us.  We grow up speaking however the folks around us are speaking and we all understand each other and everything is perfectly fine, and then we get to school and learn that certain words and certain declensions are not permitted, because, because teacher says so, and she says so because that is what they taught her in teacher school, and what is taught in teacher school is what some group of black-robed. white-bewigged, committee, speaking surely with a distinct British accent, have decreed, and that, Young Man, is what you shall do if you do not want to go over to that new restaurant at 58th and Kedzie and spend you career asking people if they want fries with that.

https://en.wikipedia.org/wiki/Winston_tastes_good_like_a_cigarette_should  Was not surprised to learn that this big moment in advertising has its own wiki page, because it hit that little outpost of erudition, Enrico Tonti Elementary School,  like a fucking ton of bricks in 1954. It was bad fucking grammar.  Something about using like as a conjunction which you can't do because those robed and bewigged guys say that you can't.  

And you know it doesn't sound exactly right either, sounds a little too breezy, a tad disrespectful.  Winston tastes good as a cigarette should, now that sounds so much better, does it not?  Frankly though if I was choosing up teams I would not select the guy who said that for like shortstop. maybe for right field, if he was the last guy standing and I had to choose him.

Admen, I think they were a new thing back in 1954, only so much you can do with a print ad or radio ad, but tv, they were like tiny movies, and they ran with it.  Like most fourth graders I got all the news I needed from Mad magazine, and admen, with their snap down fedoras and checked sportscoats were a frequent target.  Something cheeky about them, talking about things like running something up a flagpole to see who salutes it, something well, with it.  

And being with it was pretty fucking important back in the monoculture of the fifties.  You were either there or you were square, and there was nowhere else to be.

Well there were beatniks.  To the beatniks the admen were square, the kind of job the beatnik's girlfriend wanted him to take so they could afford that nice new house in Westchester, but the beatnik guy would not even consider it because that would be like selling out Man.  

Well I have come far afield again, but I think I can guide it back to Winston tastes good like a cigarette should.  Tune in tomorrow.