I really didn't want to get into the youth culture which is just a 
side issue in what I what I wanted to discuss which was the nature of 
cool and how it is a driving force, or maybe it is an effect, of the 
human natural.  The human natural is a phrase I picked up from George 
Chin the owner of the restaurant where I worked for around ten years.  
It's basically just a paraphrase of 'human nature,' but it has a certain
 ring to my ear.  
In a perfect society there would be no cool.  Well actually there should be
 no cool, but we are speaking of the human natural here.  I guess that 
is the problem with those ideal societies, they look pretty good on 
paper, but when you put people into them they fuck it up.  When I was 
tending bar in Champaign one of the deans used to talk about how well 
the university would run if it didn't have any students.
But anyway my crackpot theory is that cool is an outgrowth of a 
survival mechanism that allows us to kill the king.  Otherwise the king 
would hog all the stuff and all the wives (like those Mormons in the 
hills do) and Joe Sixpack would never get to have any progeny so his 
genes would end right there.  Which would be great for the king but not 
Joe Sixpack.
But what if we were able to shoehorn people into that perfect 
society, maybe we could remove their sense of cool, or maybe we could 
channel it into some video game kind of gizmo.  We would have all these 
nice people living nice lives being nice to each other and having just 
the right amount of kids and never coveting their neighbors or lusting 
after their neighbor's wife, and what would they do for entertainment?  
What would their tv shows and movies be like?  No bad guys, no 
conflicts, just nicey, nicey, nicey.  That doesn't sound like 
entertainment.  Hardly sounds like a life worth living.  Maybe we should
 smuggle some philosophers into their nicey nicey society, philosophers 
always make trouble.  
I think I have seen that essay before.  I think you are mostly trying
 to be funny.  A lot of people believe that the current youth culture 
began with Davy Crockett, or more particularly his coonskin cap, of 
which i am sure I had at least a couple.  They were cooler to look at 
than to wear, they were hot in the summer and they had no bill to block 
the sun and that tail kept getting in the way.  But anyway the 
advertisers realized they could make big bucks peddling stuff to kids 
who had money from their indulgent parents in the fat post war boom, and
 it was in their interests to cater to this crowd via the corrosive 
effects of that new device tv.  Others think it was the automobile 
because now kids could get away from prying eyes and be up to no good in
 the automobile.  
I expect it was always around.  Isn't there some quote from like 
Socrates about how kids are no good these days.  Whenever the 
conversation wanes among us oldsters it can always be perked right up 
with the phrase 'How about kids these days?"
 
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